The Website Architecture Fix That Blew My Mind (Seriously, I Wish I’d Known This Sooner)

Hey, so you asked me about that SEO stuff I’ve been obsessing over lately. Here’s the thing—I used to think SEO was just about cramming keywords everywhere and begging people for backlinks. God, I was so wrong. There’s this whole other layer I completely missed. Website architecture. I know, I know—it sounds boring as hell, … Read more

Broken Links: The Silent Killers That Tanked My Traffic (And How I Finally Fought Back)

That gut-punch feeling when you click a link on your own site and get a dead-end 404? Yeah, I know it well. Except last month, that gut-punch turned into a full-blown brawl: 47 broken links on a site I genuinely thought was ‘meticulously cared for.’ I genuinely believed broken links were just digital background noise, … Read more

Robots.txt vs. Meta Robots: The Disaster I Lived (So You Don’t Have To)

Okay, so strap in. I need to confess something that absolutely destroyed me last month. Remember that client’s website I’ve been slaving over? Yeah, well, I accidentally blocked Google from crawling the whole damn thing. The entire site. I’m still cringing about it. But here’s the wild part: that monumental screw-up taught me so much, … Read more

Technical SEO Audit 2025: My Descent Into Madness (and How I Climbed Back Out)

Alright, so you’re thinking about a technical SEO audit. Hold up. Real talk: are you absolutely, positively sure? Because what I’m about to spill might make you second-guess every single website choice you’ve ever made. My first reaction to ‘audit your site’? Pure eye-roll. Like, ‘Audit? Am I running a secret offshore account?’ But then … Read more